Video 1
Peter Himmelman on the power of 'nothing' at Chicago Ideas Week
How long are the Big Muse Seminars/Keynotes?
We offer three basic lengths. A two-hour seminar, a half day seminar (five hours) and a full day seminar (8-10 hours)
We can also customize our workshops to fit your company's needs. Peter Himmelman is also available as a keynote speaker for meetings between 30 and 75 minutes.
What ideas do you cover in the seminars?
Our shorter seminars cover training specific to increasing overall innovative thinking, internal critic avoidance techniques (the voice inside that says you're not good enough) the ability to follow through with ideas, and team building exercises. Our longer programs focus on these areas but put an emphasis on your organization's particular needs such as help with strategic planning, brainstorming, ideation, branding, and social problems in the workplace.

Big Muse In Crain's Chicago Business
How many people can attend the seminars?
Our Big Muse seminars are highly adaptable. We can work with as few as three and as many as 5000 participants
Putting Creativity Back in Business
Business leaders know that creativity can give them an advantage in the fast-changing marketplace. Creative people sell more, deliver more and innovate on a level far above their peers. Sadly, for the first time in our history, American creativity is on the decline. But according to Harvard Business School professor Clayton Christensen, there's positive news we can use to our advantage:
Video 22
Peter discusses - Rejection
"Creativity is close to 80% learned and acquired."
So how is creativity learned and acquired? We must start by unlearning the ways we've shut down our creative potential and stifled ourselves from childhood onward. Big Muse helps participants connect with their natural creativity. With Peter as your guide you will:
  • Find new approaches to finding solutions
  • Joyfully explore your creative potential
  • Bring innovative thinking back to your business environment
  • Get your team re-energized and re-focused on your company’s mission
  • Get your team working in synergy with one another
Mixing humor, solid technique and the most cutting-edge research on creative excellence, Big Muse has developed a ground-breaking approach that has helped individuals, teams and companies to develop their creative voices--often with astonishing results.
"We've had many seminars in our company's 20 year history but there’s only one that we will talk about 20 years from now. That’s Big Muse."
--Marty Miller COO, SafeNet Consulting Inc.
Songwriting sounds fun but how will these seminars help my business?
Let's start by comparing the two and looking at the ways they mirror one another. I think you'll find the similarities quite interesting.
Left Brained Right Brained
Songs/Business Songs/Business
Conform to rigid structures Must be unique
Conform to standards Must create an emotional bond
Must compete in the marketplace Must be memorable
Aside from the fact that a song (unlike a symphony or a novel) can actually be completed in a very short time, I use songwriting as my metaphor in working with my clients because the two main components of any successful organization: set structure and highly creative thinking are present in both songs and businesses. Using songwriting as a metaphor for an organization gives us the possibility of seeing a challenge from a new vantage point.
Companies we've worked with have had marked success with brainstorming, strategic planning, brand identification, and solving social issues within the workplace using this method. By creating a new point of reference through engaging in the process of actually writing a song, Big Muse gives a chance for people to relate to their problems differently –and that's how all problems get solved.
Science also supports this opinion:
"To be a great engineer; to really produce innovative products and to advance the frontiers of science, you have to be creative. And it's not just that music is a diversion or an extracurricular, it's actually something that's fundamental to life and mind. One of the difficulties of teaching math and science is that it quickly becomes very abstract. You have to have points of reference that people can relate to and it becomes much easier. So, whether we're talking about teaching basic mathematical concepts, or designing experiments, you can design experiments around music."
- Parag Chordia, director of the Music Intelligence Lab at Georgia Tech
"Creativity can be taught and music is an unparalleled tool for doing so."
"Creativity is far from a magical event of unexpected random inspiration. Instead, it is a mental occurrence that results from the application of ordinary cognitive processes. Since musicians must generate a potentially infinite number of contextually meaningful musical phrases by combining a finite set of notes and rhythms, researchers consider musical improvisation an optimal way to study the neural underpinnings of spontaneous creative artistic invention."
-Smith, S. M., Ward, T. B., & Finke, R. A. (Eds.). (1995). The creative cognition approach. Cambridge, MA: The MIT Press.
"Music students exhibited greater creativity than non-music students."
-Norman M. Weinberger and the Regents of the University of California.
November 17